Pay per lead
We build lead generation brands, one vertical at a time.
Wall Media runs its own lead generation brands, each one handled by a specialist who works that market and nothing else. You pay per lead. Nothing else.
- Exclusive to one buyerThe lead goes to you. It isn't sold on, and it isn't shared.
- Qualified against your gatesBuilt around your business, not a generic lead form.
- Delivered how you already workInto your CRM, or by webhook, sheet, email or text.
Gates differ for every buyer. A stairlift lead and a solar lead are not qualified by the same questions, so they don't get the same checks.
The difference
One specialist per vertical. Not one playbook stretched across ten.
The weakness of a generalist agency is that the same team runs stairlifts, dentists and gyms off the same playbook. We open one vertical at a time, and only when the right specialist is on it.
A generalist agency
- One team splitting attention across unrelated markets
- The same lead form reskinned for every client
- A monthly retainer whether the leads land or not
- You carry the ad spend and the risk
Wall Media
- A specialist who works one market and nothing else
- Qualification gates built for your business specifically
- You pay per lead — no retainer, no ad spend
- We only open a vertical when the right specialist is on it
How it works
Pay-per-lead, start to finish.
You are buying qualified enquiries, not hours, not impressions, and not a strategy deck.
Scope
We agree what a good lead looks like
Which vertical, what your business can actually work, and the checks an enquiry has to clear before it counts. This is the part that decides everything downstream.
We run the marketing
Our brand, our creative, our spend
The campaigns run under the vertical brand, handled by the specialist on that market. There is no retainer and no ad budget coming out of your pocket.
Qualify
Every enquiry goes through your gates
A series of checks, built for you. Depending on the vertical that might mean verifying the contact by phone, walking them through a multi-step survey, or mapping the solar grid on their roof before anyone drives out.
Deliver
However you already work
Pushed into your CRM if you run one. If you would rather have a webhook, a Google Sheet, an email or a text to the rep, that is what you get. You don't change your process to suit ours.
Bad leads
A dud doesn't get billed
Wrong number, wrong person, outside the criteria we agreed, or a duplicate — flag it within five working days and it comes off the invoice. A genuine enquiry that didn't convert is not a bad lead; that one is sales.
Every lead is exclusive. It goes to one buyer and is never resold.
Verticals we operate
The brands we run.
Each vertical is its own brand, with its own advertising and its own specialist. These are ventures we operate, not services on a menu.
StairliftLeadPartner
Exclusive stairlift leads for suppliers and installers. Homeowners are qualified on the fit and the intent before the enquiry ever reaches a surveyor.
stairliftleadpartner.com (opens in a new tab)SolarLeadPartner
Solar is our next vertical, currently running as a pilot. Enquiries are qualified on technical suitability — including mapping the grid on the roof — before handover.
Launching once the pilot proves outWe only open a vertical when we have the right specialist for it. That is why there are two here and not twelve.
After the lead lands
The part most lead vendors leave to you.
A lead is only worth what happens to it next, so we build that side too — the CRM it lands in, the funnels that carry it, the follow-up automation that chases it while the enquiry is still warm, and the AI checks that sit inside our vertical brands doing the qualifying. It is the same infrastructure we run on our own campaigns, which is the only reason we are willing to be paid per lead rather than per month.
Who we are
Two people, both reachable.
Colin Wall
Founder
Runs the commercial side: which verticals we open, and who buys the leads.
Petro Wall
Client relations & sales
Your first call, and the person you deal with once leads are live.
Contact
Can your business take the volume?
This works when you have a sales team of your own and the infrastructure to respond quickly. If enquiries sit for a day, don't buy leads from anyone — including us.