US · Live
PI Lead Partner, our brand for US personal injury law firms.
PI Lead Partner connects people who have been hurt in an accident with law firms. We run the ads and ask the screening questions. Anyone who asks to be contacted goes to the one firm named on their form, with their consent recorded.
Who it's for
US personal injury law firms with an intake team ready to call new claimants. Firms choose the case types they want, from motor vehicle and truck accidents to slip and fall and dog bites. We don't take workplace injuries, so workers' comp enquiries never reach you.
The market
Personal injury advertising in the US is regulated state by state, so it matters what a lead provider is. PI Lead Partner is a marketing company, not a law firm or a referral service. We don't give legal advice and we don't share in legal fees. Claimants choose to contact the firm named on the page, and we never recommend or vouch for a lawyer.
Every claimant page carries attorney advertising and "not a law firm" notices. None of them promise an outcome or compensation. State bar rules differ, so where a state requires set wording, a responsible attorney's name or a filing, it's agreed with the firm before its page goes live.
How our personal injury leads work
- Tell us what you take on. Your practice states, the case types you want and how many new matters your intake team can handle each month.
- We run the ads. On our own accounts, at our cost.
- Claimants answer a few questions. Their state, the type of incident, when it happened, whether they got medical treatment and whether they already have an attorney.
- The lead comes to your firm. One named firm per lead, with the claimant's answers and consent record attached.
- You pay per lead. Only for leads that meet the criteria agreed with you.
How leads are checked
Before a claimant can send the form, they tick an unticked box agreeing that your firm, named on the page, may call and text them. A separate box covers the injury information they share. With each lead we store the consent wording, its version, the time they agreed and a TrustedForm certificate, and the record goes to you with the lead. Screening happens on the form itself, so a claimant outside your states or case types doesn't reach you. We only contact people who filled in the form and agreed. We never cold call.
What you pay
- Every lead is exclusive to you. Never shared, never resold.
- You pay per result: a lead that meets your criteria. The price never depends on whether the claimant hires your firm or how a matter ends.
- No setup fees and no upfront cost.
- A bad lead (wrong details, outside your criteria or a duplicate) gets a free replacement if flagged within 5 days of delivery.
See PI Lead Partner in full.
The brand site sets out what's in each lead, how consent is recorded and the questions firms ask about our personal injury leads.